The Apprentice fans fume at 'unfair' double firing as 'great candidate' goes home

The Apprentice was back with a new episode on Thursday (3rd April), with the competition continuing to get tougher as the contestants enter the tenth week of the show.

This week, Lord tasked his set of candidates with launching an eco-friendly and sustainable fashion label. The two teams had to design a collection and build a brand, before organising a fashion show for potential buyers.

Two cars arrived to collect the seven remaining contestants first thing in the morning, with it then being revealed that they were heading to the London College of Fashion to begin their task.

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One team consisted of Liam, Anisa, Jordan and Mia, with the team deciding on Jordan being the project manager due to his business experiences.

The second team was made up of Chisola, Dean and Karen, and Chisola took on the role of project manager.

Chisola's team won the task, managing secure a better outcome from buyers and therefore all three of the candidates made it through to the final five. The trio were treated to a dinner cruise on the Thames by Lord Sugar, much to their excitement.

However, back in the boardroom, two of the remaining contestants were set to be fired by Alan Sugar.

The first to lose his spot on The Apprentice was Liam, with Lord Sugar telling him: "Liam, I can't really forgive anybody for not giving their all. So, it is with regret that you're fired."

After speaking to Mia, Jordan and Anisa and giving them each individual feedback on their performance, Lord Sugar revealed which of the three would be exiting with Liam.

"Regretfully, Mia, you were responsible overall for the disaster of these designs," he announced. "Therefore, I'm sorry to say, but you're fired."

Fans took to social media to react to Lord Sugar's decision, with many insisting Mia shouldn't have been fired as she was a "great candidate".

"Mia has been a great candidate, this is so unfair on her but she was the reason the task failed ," one person wrote on X, as a second added: "I’m sooooooo shocked at that firing justice for Mia."

"Nahhh Mia shouldn't be leaving wtf #TheApprentice," another fumed, while a fourth person commented: "NO WAY???? What a mistake of firing #TheApprentice."

Others agreed with Lord Sugar's decision however, with one person saying: "Mia the right one to go. She took over on most tasks, pushed her ideas until PMs went with them, regardless of what was best for the team. That makes you as much of a team player as Liam was for sulking I'm afraid #TheApprentice."

The Apprentice airs on Thursdays on BBC One at 9pm