Adobe has jumped onto the Agentic bandwagon, unveiling an AI Assistant in Adobe Express that allows users to create and edit designs through natural conversation. According to the company, this will help content creators without design expertise make professional-quality content. The new feature, announced at Adobe MAX 2025 annual conference in Los Angeles, combines conversational AI with traditional editing tools.
Adobe says that users can describe what they want in easy to understand, conversational language while retaining the option to fine-tune details using familiar controls like sliders and colour pickers.
How Adobe’s conversational editing works
Unlike traditional design software that requires users to learn specific tools and workflows, the AI Assistant in Express allows people to simply describe desired changes in natural language.
For example, a user can ask the assistant to “Remove the background” or “change the tone of the photo to more tropical," and the system will edit the photo with relevant content. It will automatically surface relevant editing tools like saturation toggles with matching colour tones, offering users to choose what’s right for their content.
The assistant can generate edits on specific layers of a design—including fonts, images, and backgrounds—while keeping other elements intact, allowing iterative refinement without destroying work already completed.
Adobe emphasises that the AI Assistant brings “contextual and semantic understanding of design elements,” enabling it to interpret vague or subjective requests and make intelligent design decisions.
This capability transforms templates into what Adobe calls “conversational canvases” where users can generate images, change backgrounds and text, and replace objects without needing to know which specific tool or AI model to use.
“Unlike other editing tools, the AI Assistant in Express enables customers to iterate on any aspect of their content with generative AI , making changes to individual elements, layers of an asset or across an entire campaign, without destroying the parts they love and having to start over,” Adobe stated.
Adobe says that users can describe what they want in easy to understand, conversational language while retaining the option to fine-tune details using familiar controls like sliders and colour pickers.
How Adobe’s conversational editing works
Unlike traditional design software that requires users to learn specific tools and workflows, the AI Assistant in Express allows people to simply describe desired changes in natural language.
For example, a user can ask the assistant to “Remove the background” or “change the tone of the photo to more tropical," and the system will edit the photo with relevant content. It will automatically surface relevant editing tools like saturation toggles with matching colour tones, offering users to choose what’s right for their content.
The assistant can generate edits on specific layers of a design—including fonts, images, and backgrounds—while keeping other elements intact, allowing iterative refinement without destroying work already completed.
Adobe emphasises that the AI Assistant brings “contextual and semantic understanding of design elements,” enabling it to interpret vague or subjective requests and make intelligent design decisions.
This capability transforms templates into what Adobe calls “conversational canvases” where users can generate images, change backgrounds and text, and replace objects without needing to know which specific tool or AI model to use.
“Unlike other editing tools, the AI Assistant in Express enables customers to iterate on any aspect of their content with generative AI , making changes to individual elements, layers of an asset or across an entire campaign, without destroying the parts they love and having to start over,” Adobe stated.
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